Boost Your BD Coaching, Online Marketing Approach, and Social Media Presence
July 14 - July 28, 2021
As we navigate our way through this “next” normal, the pandemic will undoubtedly have long-lasting effects on how lawyers practice law and approach client development. Now more than ever, building trust and rapport in a changing landscape will be vital as we move forward.
Join us for our Summer Bootcamp Series, which will cover practical techniques, tips and tools you can use to help your lawyers strengthen their relationships and increase business opportunities. This will be an exciting three-week online program that will take place in July. This program is meant to be conversational, so please feel free to bring along your questions.
July 14 - Today’s BD Basics for In-House Marketers and the Attorneys They Coach
How do in-house marketers get their attorneys to sit down and discuss their business development and personal marketing efforts? What techniques, tips, and tools can you use to get their attention, gain their trust, and help them get traction?
In today’s law firm, legal marketers are also business development coaches, whether or not their job descriptions say so. In this information session, you’ll receive clear and practical advice for coaching your lawyers on building and strengthening relationships in-person, online, and in our increasingly virtual world.
Join Conrad Saam, Mockingbird Marketing, and John Reed, Rain BDM, on a conversation to learn how you can become a trusted advisor to lawyers who strive to be trusted advisors.
Key takeaways from this session include:
- Initiating meaningful business development conversations without needless small talk
- Realizing the need for search engine optimization regardless of an attorney’s practice or law firm size
- Using experiences – not meetings – to cultivate strategic relationships
- Understanding the how, why, and when of following up
July 21 – Online Marketing for Law Firms that Don’t Need Online Marketing
Welcome to the web BigLaw… many of you are starting to wake up to the reality that while the internet may not be a primary driver of business, it still is a major contributing factor.
During this session, Conrad Saam, Mockingbird Marketing, will review common mistakes made by established firms who haven’t focused heavily on the web, explore the dangers and benefits of individual practitioner Google My Business (GMB) pages, learn to identify bloated content that is frequently found on larger firm websites, and quantify the lost opportunities created by running multiple blogs.
Key takeaways from this session include:
- Tips and tricks on tracking and improving your attorney or firm’s internet presence
- How to interpret the data and relay pertinent information to your attorneys
- Why you should look into optimizing your SEO and how to get started
July 28 – Law Firms and Social Media: Building a Brand and Enhancing Engagement
Social media has long been a powerful business development tool for law firms, and the recent pandemic has only driven more professional activities and communications online. Having effective messaging and an engaging online presence can be a key differentiator for your firm.
Join Conrad Saam, Mockingbird Marketing, and Ryan Unsworth, Sidley Austin LLP, to discuss how to utilize social media to build your firm’s brand, drive engagement, and increase exposure.
Key takeaways from this session include:
- How to convince your attorneys to use LinkedIn with low effort that results in high impact
- Strategies to tie social media efforts to business development success
- Crisis communications in terms of social media and how you can play a role
Cost:
$75 Members
$150 Prospective Members
Note: Make sure to click all the way through registration in order to receive a confirmation email that will include the Zoom link.
About the Speakers:
Conrad Saam, President and Founder, Mockingbird Marketing
After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, a Google Small Business Advisor and held positions for various ABA’s Practice Management marketing committees.
A semi-professional bridge arsonist, Conrad enjoys publishing Cease and Desist letters from unscrupulous legal marketing vendors. He once bought the keyword, “mesothelioma lawyer” for $4.76.
Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers duped into buying a $700 annual subscription to a plaque.
John Reed, Esq., Founder and Chief Relationship Officer, Rain BDM
John Reed is the founder of Rain BDM, a consultancy that helps lawyers build outstanding client relationships. He and his team train provide law firms with needed marketing services and support, from one-time projects to outsource marketing department engagements.
A former practicing lawyer, John knows the challenges confronting the profession and the changing legal landscape. Differentiation and standing out in the marketplace have never been more important. John coaches attorneys in business development and assists firms with branding and positioning, content writing, blog and social media management, strategic planning, corporate social responsibility initiatives, and other marketing needs.
John is a member of the State Bar of Michigan, the chair of the Legal Marketing Association’s Michigan chapter, a certified Myers-Briggs Type Indicator® practitioner, and a member of the board of trustees for Leader Dogs for the Blind.
Ryan Unsworth, Social Media Manager, Sidley Austin LLP
Ryan Unsworth serves as the Social Media Manager at Sidley Austin LLP, and has held a social media-focused role at the firm since 2015. Ryan is responsible for the firm’s overall social media strategy and enjoys building and implementing creative communications plans that strengthen brand perception, drive engagement, and promote the firm’s culture.
In addition to executing the firm’s social media strategy, Ryan has developed a robust social media-focused training program attended by over 500 lawyers and professional staff to-date. These programs focus on building your personal brand, utilizing effective messaging, and strengthening networks.
When he’s not working from his virtual office, Ryan can be found running along Chicago’s lakefront, hanging out with his 5-year old nephew, and doom-scrolling through real estate listings.
Important Information:
REGISTRATION IS REQUIRED BEFORE THE EVENT BEGINS.
LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.
Should you need to cancel your registration, please contact events@lmamidwest.org prior to July 12. According to LMA Midwest Region policy, all no-shows and cancellations after July 12 will be billed the late registration rate.
For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org.