Letter from the Editor
By
Paul M. DumanskyProposal and Strategic Content Manager at Crowell & Moring
For our 2022 third quarter issue of the newsletter, we have focused on a topic that is having a notable influence both on law firms and across industries, the Great Resignation.
We explore this topic from many angles – from those who choose to stay at their firms and the role of hybrid work to the quandaries it poses for law firm leaders and how it can spur firms to address moribund media plans.
As discussed by Terra in her President’s Message, we are looking at the Great Resignation through a more optimistic lens than others generally have, emphasizing how legal marketers can keep their eye on moving FORWARD, the theme of this year’s LMA Mid-Atlantic Regional Conference which will be held next week.
We hope that you enjoy the articles presented by our contributors this quarter, and that some of the takeaways remain fresh in your mind as you walk into the Capital Hilton on Wednesday, October 12. We look forward to seeing you then!