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Careers in Transition
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The Client Value SIG is focused on understanding and enhancing the relationships that exist between law firms and their clients, including exploring ways to elevate service through project and practice management, feedback, process improvement, pricing and other unique value-adds. Members include professionals whose roles are focused specifically in these emerging areas, as well as those who are engaged in more traditional marketing, business development and communication functions.
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Coffee Talk (General Conversations)
The Competitive/Market Intelligence SIG is for those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.
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COVID-19: Collaboration & Resource Hub
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The Diversity, Equity & Inclusion SIG is a forum for those interested in building diverse and inclusive marketing and business development teams and empowering and equipping other LMA members to do so.
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Marketing Management & Leadership
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The Marketing Technology SIG focuses on the role of technology in the ever-changing legal marketing landscape. This SIG will discuss and offer programming on marketing tools and their application, developments in other industries, and the integration of marketing technology with other functions in firms. We will also discuss how marketing technology is changing the way law firms interact with clients. Our goal is to offer a significant opportunity for networking, thought leadership, and career development for those responsible for and interested in legal marketing technology.
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Next Big Thing Initiative
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Personal and Professional Development
For legal marketers at plaintiff firms, it can be challenging to generate new business within the vast, competitive consumer market. The Plaintiff Firm SIG is here to help. This SIG will provide a forum to share experiences and offer education and support to all plaintiff firm marketers – whether part of a large marketing department or a solo marketer. The Plaintiff Firm SIG is open to marketers who work in any area of the plaintiff practice, including personal injury, mass torts, class action, family law, medical malpractice and more.
This SIG is a resource for PR professionals and marketers who fulfill the public relations duties within their firms. Join your colleagues, those serving in-house roles and in agency settings, to collaborate, provide tips, share best practices, ask questions, and, as PR folks love to do, tell stories.