25 and You: Rapid-Fire Marketing Tips to Make Your Life Oh So Much Easier
Presenters:
Jill Clark, Marketing Consultant, Strategist & Advisor, Rain BDM
Diana Courson, Chief Marketing Officer, Wiley Rein
Reasons for Presenting:
We genuinely enjoy learning and sharing our knowledge with our fellow legal marketers. Diana and I were LMA chapter presidents many (MANY!) years ago and have stayed close over the years. The power of LMA relationships is the real deal—we are living proof of that.
Program Points of Emphasis:
Our program will give 25 practical tips, techniques, and mantras that attendees can take back to their firms and implement. No esoteric concepts here—just simple and ready-to-execute ideas.
Desired Takeaways for Attendees:
There are several takeaways for attendees:
- Big wins can come from small but deliberate marketing efforts. Attendees will be able to take ideas directly from this program and implement at their firm as soon as they would like.
- Marketing works hand-in-hand with business development. Collaboration is the name of the game, and attendees will get great tips on how to make it work.
- Communication, research, and planning are cornerstones of the foundation for successful legal marketing. Attendees will get great (and relatively easy-to-implement) ideas on how to launch their plans with the greatest return on investment.
What Attendees Can Expect:
Our program will be a rapid-fire, speed-dating kind of program. We will be sharing 25 marketing tips in 60 minutes and are looking forward to the challenge!
Most Looking Forward to:
Connecting with our fellow legal marketers. The learning outcomes from LMA conferences are always incredibly valuable, but the energy that comes from fellow LMAers is priceless. Meaningful, long-lasting relationships are created in LMA and we can’t wait to see our colleagues live and in person.