Opportunities and Challenges of Generative AI
Presenters:
Jessica Aries, Founder, Consultant & Digital Marketing Strategist, By Aries
Kevin Iredell, Chief Marketing Officer, Lowenstein Sandler
Reasons for Presenting:
One of LMA’s greatest strengths is how it brings together those from across different regions together to share best practices and be resources to its communities. Presenting and taking part in the LMA Mid-Atlantic Regional Conference is just one more way this organization brings together professionals from across the world to share in these practices. We want to be part of that experience.
Program Points of Emphasis:
AI won’t replace marketers. It’s a tool that will help marketers enhance and elevate what they already do well to make it even more impactful to their firms.
One Desired Takeaway for Attendees:
We hope attendees feel empowered and inspired to experiment with AI marketing tools and see it for the opportunities it has to offer our profession. We see AI as another powerful tool in the marketer’s tool chest for enhancing their firm’s marketing and business development.
What Attendees Can Expect:
Attendees can expect to shift their perspective of AI and understand on a deeper level its capabilities and limitations.
Most Looking Forward to:
We look forward to learning from others, seeing old and new friends, and being part of the community that energizes us.