Rebrand v. Redesign. Strategy v. Positioning. Which Does What? And Other Sources of Legal Marketing Confusion
Presenters:
Paula Zirinsky, Founder, Zirinsky Strategy
Mona Zeiberg, Chief Marketing Officer, Morgan Lewis & Bockius
Chris Hinze, Chief Marketing Officer, Steptoe & Johnson
Responses from Paula Zirinsky
Reasons for Presenting:
Regardless of where you are in your legal career, getting a clear understanding of the range of marketing disciplines, what each is and how they fit together, is critical for success.
What Attendees Can Expect:
We hope to make it an engaging session with polling, case studies, fun videos, and maybe a bit of back-and-forth as only old friends can do. Please join us!