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LMASW Member Spotlight | Lindsay Vendegnia

By Brittany Lewis posted 06-11-2024 11:38


Name: Lindsay Vendegnia
Position: Senior Marketing Specialist, Polsinelli
Family: Husband, Chris and two adorable cats – Moose and Finnegan
Hometown: Denver, CO
Education: University of Oklahoma, B.A. in Public Relations; University of Colorado at Denver, M.S. in Marketing

At what point in your life did you realize you wanted to pursue a career in the legal industry and why are you passionate about your profession?

Growing up I never considered a career in legal marketing. I did not grow up around lawyers and did not really know anything about the legal industry. However, in 2017 I was looking for a career change and was given the opportunity to work at a regional firm in Denver. It has been over seven years and I cannot believe it took me this long to find an industry I enjoy so much.

When I first started at Polsinelli, I remember being told, “We work really hard, but we also play hard” and nothing is more accurate. I thoroughly enjoy that we all work towards the same common goal of providing incredible customer service, but at the end of the day we can laugh together, share our mistakes with each other, and encourage one another’s growth. The people around me – from lawyers to business development and marketing professionals to vendors - have truly been some of the smartest, most fun and unique individuals I have met in this profession.

What made you decide to join LMA and how long have you been involved?

When I first began working in legal marketing, my firm encouraged me to join the Legal Marketing Association. I had been involved with and enjoyed being a part of other professional organizations, so I was excited to get involved. As a brand new and solo legal marketer, LMA was a huge part of my success. I became part of a community that provided me with guidance, advice and a sounding board for everything from RFPs to professional development. Everyone was willing to share so that others could succeed.

Tell us a little bit about why you wanted to become a LSC chair.

The relationships and support I received along my path have encouraged me to volunteer with LMA. I wanted to use what I had learned and give back to the community in a way that was meaningful. While I had great community and support, it took me awhile to really understand all the resources available to me.

I am in my second year as Chair of the Denver Legal Marketing Community, and it has been exciting to meet and support new legal marketers. I hope to give them a head start with their LMA membership and connect them with the community in profound ways. It’s a joy to see others in the community grow and thrive in their career.

Have you seen any changes to your role or areas of focus since COVID-19? Are there any long-lasting impacts that you anticipate for the profession of legal marketing and business development?

There have been a lot of discussions around how to navigate business development in this “new normal." Everyone is evaluating their time differently and are prioritizing their family and themselves more than before COVID. The tried-and-true ways of doing BD and events in the legal industry don’t always work and we are being challenged with finding new and creative ways to reach our audiences.

What time do you typically get up on a workday, and what’s your ideal morning routine to get it off to a great start?

My routine is usually comprised of early morning snuggles with our two cats – Finnegan and Moose – followed with fetch or hide-and-go seek and several large cups of coffee. On the way into the office, you will find me binging some of my favorite podcasts, currently Smartless.

What’s something about your job that might surprise people?

Most often I hear people refer to my day-to-day as “herding cats” – the seemingly impossible fight between the billable hour and marketing. However, I disagree with the sentiment. While we do have to be very good at building and maintaining relationships with attorneys in order to move along our projects, a good majority of the job is actually creative. Not necessarily creative in the sense of designing, but creative in the approaches we take, the stories we tell and the ways we support our attorneys in their marketing and BD initiatives.

What are your best productivity hacks?

Anyone who knows me knows that I am efficient and organized. I love lists! However, the best hack I use is time blocking. At the beginning of each week, I look at what needs to be done and I block time on my calendar to accomplish those tasks. This allows me uninterrupted (sometimes!) time to focus on bigger picture projects.

What’s a leadership skill you’ve learned the hard way?

One of the skills I have learned over the years is to take accountability. Being transparent and showing your team that you can own up to your mistakes builds a level of trust you cannot earn any other way. We are all human and no one is going to be perfect.

What are some of your hobbies or favorite things to do in your free time?

In my spare time, my husband and I enjoy escaping to the mountains. From time to time, we spend weekends with our friends at their cabin in the Rocky Mountain National Forest. We also take summer trips to Grand Lake where we hike, boat, paddle board and swim. In the winter you can find us curled up by the fire with our cats, reading a good book, playing a board game or hitting the hot springs. 

Can you name someone who has had a great impact on you as a leader, or someone who has been a mentor to you in your life or career? How have they changed your outlook?

My friend and former colleague, Amanda Teags. She believed in me when I didn’t believe in myself. She helped me to see my value, encouraged me to grow and has continued to hold me accountable throughout my career. I would not be where I am today without her.

What is something you are absolutely determined to do in life?

Visit Greece – a lifetime goal going as far back as my childhood.