Dear LMA Southwest Members,
Our community is growing, and it’s time our name caught up.
For years, the Baton Rouge–New Orleans Local Group has served as a hub for legal marketing excellence. However, as our membership has expanded to include talented professionals in Lafayette, Lake Charles, Mandeville, Covington, and across the region, we realized we needed a name that truly reflects everyone in our community.
Today, we are proud to announce that our group has officially rebranded as the South Louisiana Local Group.
While our name is changing to be more inclusive of our members' geographic reach, our core mission remains the same. You can expect the same high-quality programming, dedicated leadership, and networking opportunities that help you thrive in your career.
“The Southwest Region is committed to supporting the evolution of our local groups as they respond to the changing needs of our members,” says Emy Cook, LMA Southwest Regional President. “The transition to ‘South Louisiana’ reflects the vibrant growth of the legal marketing community across the state and reinforces our commitment to being the premier resource for every marketer in the region.”
Abby Wright, South Louisiana Local Group Chair, adds: "We’ve seen incredible engagement from marketers well beyond the I-10 corridor. This name change isn't just a label; it’s an invitation. Whether you are at a large firm in New Orleans or a solo marketer in Lake Charles, you have a home here. We are proud to grow under a name that reflects the full strength of our community."
What This Means for You:
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Business as Usual: Our leadership structure and budget remain unchanged.
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Events: Most in-person programming will continue to take place across South Louisiana markets, and we are exploring more hybrid options to ensure all members can participate regardless of their zip code.
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Updates: You will see our new name, South Louisiana Local Group (formerly Baton Rouge–New Orleans) on our website, social media, and event registrations over the coming weeks.
We want to thank you for being a part of this journey. Your involvement is what makes this community so strong, and we can’t wait to see you at our next event.
Best regards,
The LMA Southwest Regional Board & South Louisiana Local Group Steering Committee