At my last firm, a small group of us became especially close. Even though we’ve worked at different organizations for more than three years now, we still have an active text chain. It’s where we solve problems, vent on tough days, celebrate wins and make each other laugh. That support system is invaluable.
The same is true of the relationships I formed while serving on the LMA board, both regionally and internationally. Those colleagues have become my trusted sounding board — the people I turn to when I need to brainstorm a new idea, tackle a complex challenge or simply get an honest perspective. In a field that’s constantly evolving, having a network of smart, generous, and empathetic professionals makes all the difference. I truly couldn’t do this work—or enjoy it nearly as much—without them.
Can you share a career milestone, campaign, or project in legal marketing that you're especially proud of?
Recently, I had the opportunity to serve on the leadership team guiding my firm through a merger—something that had long been on my professional bucket list.
It was both an energizing and stretching experience. The merger process pushed me well beyond my traditional scope. I was deeply involved in shaping how our firm presented itself—our story, value proposition, and culture—to potential partners. The experience reinforced just how critical first impressions are in legal marketing. Every touchpoint mattered: the materials we created, the messaging we refined, and how we showed up in the room.
One of the most important lessons I took away was the value of preparation. Being thoroughly informed—not only about our own firm, but about the other organization, the broader market, and potential synergies—sharpened my ability to think strategically in real time, communicate with clarity, and directly connect marketing strategy to business outcomes. I also saw first-hand that mergers are as much about people and culture as they are about numbers and strategy. Authenticity proved essential. Success isn’t about forcing alignment or trying to make every combination work—it’s about identifying the right fit and being honest about what will, and won’t, create long-term value.
From a professional development standpoint, the merger expanded my capabilities in executive-level communication, change management, brand integration, and cross-functional collaboration. Most importantly, it deepened my understanding of marketing’s central role in firm growth—not as a support function, but as a strategic driver.
What advice would you give someone who is new to legal marketing?
Be curious and ask thoughtful questions, attend meetings whenever you can, and truly listen to what attorneys and colleagues are saying. Legal marketing has many nuances, and the more information you absorb, the more confident and effective you’ll be in your day-to-day role.
It’s important to recognize that you own your career path. If there’s a project that interests you, speak up and ask to be involved. Your supervisor can’t read your mind — they won’t know what excites you or where you want to grow unless you advocate for yourself. Above all, remember that growth in legal marketing comes from a combination of curiosity, initiative, and the willingness to learn something new every day.
What hobbies, creative outlets, or rituals help you recharge outside of work?
I prioritize taking time off. I try to turn long weekends into a getaway, and I make it a priority to take longer vacations throughout the year. Travel is how I reset. I’m also a creature of habit, so I return often to my favorite places—Carmel-by-the-Sea and Kauai. They’re consistently beautiful and never disappointing. Having a few go-to destinations removes the planning stress and makes it simple to disconnect.
Legal marketing is demanding, and I believe time away is necessary to stay sharp. Stepping back helps me return focused, clear-headed, and ready to do my best work.