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Spotlight on LMA Midwest's Laura Gutierrez for Hispanic Heritage Month

By Lauren McNee Doherty posted 09-20-2023 10:00

  

Meet former LMA Midwest President and resident tech guru Laura (Toledo) Gutierrez! Laura is the Sales and Project Manager at Content Pilot and she also started {EM}Dash Comms, where she helps LMAers market their businesses. Laura shares what Hispanic Heritage Month means to her, how LMA has helped her accomplish her career goals and more.     


Tell us your story - where do you work and what do you do?

 
Spent 16+ years as an in-house legal marketer but recently started working for Content Pilot as their Sales and Project Manager. While in between jobs, I started my own business ({EM}Dash Comms) doing what I did in-house for firms and lawyers, but now I do it for LMAers!
 
What does Hispanic Heritage Month mean to you?

Honestly, I have a complicated history with my heritage. My dad is a first-generation American and consciously brought little of his Mexican upbringing to my childhood, so I soaked up whatever information I could during visits to my grandparents and extended relatives. I wanted so desperately to be a part of the culture, but it was never something my dad seemed very proud of. I am, however.
 
What is your favorite cultural tradition?
 
Piñatas on birthdays!
 
If you could go back and speak to your younger self, what would you say?
 
You're not alone.
 
 Laura's daughters Evelyn and Mae
 Laura with her daughter Mae
 
What are your hobbies?
 
Writing, design, and marketing technology.
 
What was the best vacation you've ever been on?
 
Costa Rica
 
What travel spot is on your bucket list?
 
Scotland and Ireland
 
If you could time travel, where's the first place you would go?
 
I've been through quite a bit in the last two years, I'd want to skip ahead where my life's together 🤣
 
What book are you currently reading?
 
Little Eve by Catriona Ward
 
What would the title of your autobiography be?
 
I survived so you can, too
 
Who was your top artist on Spotify Wrapped last year?
 
Harry Styles
 
What was your first live concert?
 
Edgefest back in the early 2000s, Audioslave was the headliner
 
What TV show are you currently streaming?
 
What We Do in the Shadows, Only Murders in the Building, Full Metal Alchemist: Brotherhood
 
If you could appear on any game show, which one would you choose?
 
Wheel of Fortune
 
What's your favorite movie?
 
It (the original miniseries)
 
Who would play you in a movie about your life?
 
Natalie Portman
 
If you could trade places with a Marvel Super Hero (or villain!) for a day, who would it be?
 
lol Natalie Portman as The Mighty Thor
 
Do you have any pets? If so, what's your favorite thing about them?
 
YES!!! Two rescue pittes, Olive and Liza. My favorite thing about them is their unconditional love.
   
Laura's daughter Mae with their dogs, Olive and Liza
 
What did you have for breakfast this morning?
  
Coffee
 
What's your favorite dessert?
 
Cake with lots of buttercream
 
Pick one word to describe your "why." What motivates you in your career and personal life?
 
Passion
 
 Laura with her daughters, Mae and Evelyn  
 
How has LMA helped you accomplish your career goals?
 
LMA has given me education and allowed me to hone my skills through volunteering. I cannot overstate how instrumental the organization and its members have been to my professional - even personal - growth.
 
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