Tell us your story - Where do you work and what do you do?
Susan Jones is the Director of Marketing at Holland Law Firm, where she spearheads all marketing and promotional activities. Her crucial role involves formulating and implementing broad-reaching marketing strategies to bolster the firm's brand visibility across diverse channels. Her responsibilities encompass overseeing digital marketing efforts, including managing social media platforms, directing external and internal marketing campaigns, and ensuring the firm's website remains updated and effective. Additionally, Susan is instrumental in strategic business development, aligning marketing initiatives with the firm's goals and areas of expertise to enhance client engagement and draw in new clientele.
Susan places a significant emphasis on conducting in-depth market research and trend analysis. This strategic approach aids in uncovering new opportunities, keeping the firm at the forefront of the competitive legal landscape. She is tasked with efficiently managing the marketing budget, aiming to maximize the return on investment, underscoring her strategic importance to the firm's success.
Moreover, Susan proactively forges collaborations with local businesses and community organizations, developing initiatives that align with the mission of Holland Law Firm and positively impact the broader community. Susan's dedication to nurturing these relationships highlights her commitment to the expansion of Holland Law Firm and the flourishing of the St. Louis area. Through her targeted marketing strategies and community-oriented projects, Susan is a key player in upholding Holland Law Firm's distinguished reputation and its contributions to the community.
What does Black History Month mean to you?
Black History means a profound journey of resilience, courage, and unparalleled contributions that have shaped not just the African American community but the entire fabric of society. It's a testament to the strength and perseverance of countless individuals who, despite facing adversity and injustice, have risen to leave an indelible mark on History, culture, science, politics, and every facet of human endeavor.
It represents a call to action to continue advocating for equality and justice, recognizing that the fight against racism and civil rights is ongoing. It's a reminder of the importance of solidarity, understanding, and the need to build a society that appreciates and celebrates diversity and inclusion.
Black History is every day for me. It's about understanding my roots and the heritage of resilience and determination. It's a source of pride and inspiration, encouraging me to carry forward the legacy of those who came before me and continue to serve and contribute to the world positively.
How are you planning on celebrating the month?
This Black History Month, I have been committed to actively engaging with and contributing to my local community, supporting initiatives that uplift and empower. I also plan to spend more quality time with my family, using these moments to teach and learn more about our rich and diverse history.
What is your favorite cultural tradition?
Some of my favorite cultural traditions are attending music and dance performances that showcase the diverse artistic expressions within the Black community and going to see art exhibits with family and friends.
If you could go back and speak to your younger self, what would you say?
If I could go back and speak to my younger self, I would say, "You got this, and there's no need to worry. The road ahead might seem daunting, filled with hurdles that APPEAR to be insurmountable, but trust me, you are equipped with the strength you can't imagine. Your resilience, wisdom, and grace will grow with each obstacle you face. Remember, every challenge is an opportunity to learn, grow, and become even more formidable. You're not just carrying your dreams but the legacy and hopes of those who paved the way for you. So, hold your head high, confidently embrace your journey, and never doubt your worth or capabilities. You got this, not just for yourself, but for every dream that dares to flourish within you. God got you!
What are your hobbies?
My hobbies reflect my love for exploring the world and its diverse tapestry of cultures. Traveling is at the heart of what I enjoy most; it offers me the invaluable opportunity to immerse myself in different cultures, understand new perspectives, and witness the beauty of places near and far. Alongside the joy of discovery comes my passion for trying different types of food. I also have a keen interest in shopping, fashion, and art. For me, fashion is not just about clothing but a form of self-expression and creativity. I also enjoy trying different amusement parks and riding the roller coasters with my daughter.
What was the best vacation you've ever been on?
The best vacation I have ever had was in Barbados. The ocean was amazing!
What travel spot is on your bucket list?
Spain, Italy, Egypt, and Jerusalem are on my bucket list right now!
If you could time travel, where's the first place you would go to?
If I could time travel, the first place I would go is my childhood.
What book are you currently reading?
I am currently going between "Leadership by the Good Book" written by David Steward and Brandon Mann, and DREAM BIGG by Bob Goff.
What would the title of your autobiography be?
The Art of Sujo
Who was your top artist on Spotify Wrapped last year?
I don't have Spotify :)
What was your first live concert?
Nelly and the St. Lunatics!
What was the last live concert you attended?
Dru Hill, Glorilla, Eric Bennet- Memphis in May
What TV show are you currently streaming?
Sistas on BET
If you could appear on any game show, which one would you choose?
The Price is Right
What's your favorite movie?
Crooklyn
Who would play you in a movie about your life?
Angela Bassett
If you could trade places with a Marvel Superhero (or villain!) for a day, who would it be?
Storm!
What did you have for breakfast this morning?
Coffee :)
What's your favorite dessert?
Peach Cobbler
If you could have lunch with anyone famous, who would it be and what would you talk about?
Oprah Winfrey - Purpose Driven Success
Pick one word to describe your "why." What motivates you in your career and personal life?
--Gods Purpose—
Tell us something unique about your law firm or business.
We have a fantastic wellness program! Employees can enjoy a 15-20-minute session with a massage therapist and chiropractor in the office every month!
Tell us about a partner at your firm who you've gotten to know for a personal reason. How did it impact your professional relationship?
A partner that I've had the opportunity to learn more about is Eric Holland. Learning more about his background, his love for God, and his passion for community has helped me understand the work we do as a team and our mission in a greater way!
hat's one of your proudest accomplishments in your career?
One of the proudest milestones in my tenure at Holland was spearheading the implementation of our inaugural Holland Law Firm Community Resource Day!
How has LMA helped you accomplish your career goals?
The Legal Marketing Association has empowered me to expand my professional network, enhance my skill set, and stay updated on industry trends and best practices.
What's the best career advice that someone has ever given you?
The best career advice someone has ever given me is to always stay true to myself and never compromise my values or integrity for short-term gains. Success is not just about climbing the ladder but about doing so with authenticity and staying grounded in what truly matters!