Shared Interest Groups

Why Join a SIG

Shared Interest Groups (SIGs) are communities of LMA members with common interests who join together to network, educate and share best practices.

SIGs meet virtually and in person, whether by teleconference, webinar, Listserv, social media or at the LMA Annual Conference.

Take advantage of this peer-to-peer interaction opportunity by joining one of our SIGs:

9 total

Business to Consumer Practices SIG  

For legal marketers at firms with B2C practices, generating new business within the vast, competitive consumer market can be challenging. The Business to Consumer Practices SIG (or B2C Practices SIG) is here to help. This SIG (formerly the Plaintiff Firm SIG) will provide a forum to share experiences and offer education and support to all B2C-practices marketers, no matter the size of their firm. Whether you want to roll out a new site, tackle digital marketing, or build business plans, we are here to help each other. The B2C Practices SIG is open to marketers who work in any area of consumer-facing business practices.

  last person joined 15 days ago

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Client Value SIG  

The Client Value SIG is focused on understanding and enhancing the relationships that exist between law firms and their clients, including exploring ways to elevate service through project and practice management, feedback, process improvement, pricing and other unique value-adds. Members include professionals whose roles are focused specifically in these emerging areas, as well as those who are engaged in more traditional marketing, business development and communication functions.

  last person joined 10 days ago

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Competitive/Market Intelligence SIG  

The Competitive/Market Intelligence SIG is for those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.

  last person joined 12 days ago

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Diversity, Equity & Inclusion SIG  

The Diversity, Equity & Inclusion SIG is a forum for those interested in building diverse and inclusive marketing and business development teams and empowering and equipping other LMA members to do so.

  last person joined 4 days ago

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Marketing Technology SIG  

The Marketing Technology SIG focuses on the role of technology in the ever-changing legal marketing landscape. This SIG will discuss and offer programming on marketing tools and their application, developments in other industries, and the integration of marketing technology with other functions in firms. We will also discuss how marketing technology is changing the way law firms interact with clients. Our goal is to offer a significant opportunity for networking, thought leadership, and career development for those responsible for and interested in legal marketing technology.

  last person joined 4 days ago

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PR & Communications SIG  

This SIG is a resource for PR professionals and marketers who fulfill the public relations duties within their firms. Join your colleagues, those serving in-house roles and in agency settings, to collaborate, provide tips, share best practices, ask questions, and, as PR folks love to do, tell stories.

  last person joined 4 days ago

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Service Provider SIG  

Whether consultants or companies, from start-ups to global conglomerates, wherever opportunities exist, the service providers to LMA work relentlessly and enthusiastically to provide our customers the most client-centric, gratifying, and valuable experience possible. The Service Provider SIG is a forum to share and discuss best practices to enhance our commitment to serving our clients, our industry, and our profession with the most ethical, superior, and passionate approach possible.

  last person joined 4 days ago

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Social & Digital Media SIG  

LMA’s Social & Digital Media SIG’s goal is to educate and encourage, on a personal and professional level, to further grow our group members’ roles as educational leaders in social media.

  last person joined 4 days ago

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Solo/Small Team SIG  

The Shared Interest Group — or SIG — for the Solo/Small Team is a community of LMA members with common interests that join together to network, educate, and share best practices. This is an added LMA member benefit.
The Solo/Small Team SIG is for in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel.

  last person joined 6 days ago

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