Marketing Technology SIG

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The Marketing Technology SIG focuses on the role of technology in the ever-changing legal marketing landscape. This SIG will discuss and offer programming on marketing tools and their application, developments in other industries, and the integration of marketing technology with other functions in firms. We will also discuss how marketing technology is changing the way law firms interact with clients. Our goal is to offer a significant opportunity for networking, thought leadership, and career development for those responsible for and interested in legal marketing technology.   

This SIG is intentionally wide-focused in an attempt to give an open forum for members to learn from each other and discuss the many different aspects of marketing technology in and out of our industry. All should feel welcome to bring questions, discussion, ideas and tips to the table.

Marketing Technology SIG Leaders:

  • Helena Lawrence, Owner, Sierra Marketing LLC
  • Vikram Gupta, Director of Marketing, Technology & Operations, Crowell & Moring LLP

To contact the SIG leaders, email MarketingTechnologySIG@legalmarketing.org.
To post to this discussion via email, email LMA-marketingtechnologysig@ConnectedCommunity.org

  • To engage in a conversation with Marketing Technology SIG members email LMA-MarketingTechSIG@ConnectedCommunity.org. When posting within the ListServ, please use the public email you provide within your LMA profile.

Check out what other SIGs and Regions are up to on the LMA Calendar!

As a SIG member, you can customize the frequency of your SIG notifications. You may modify the settings at any time by following the instructions below:

  • Login to LMA Connect. On the top right of this page, you will go to your Profile > My Account > Community Notifications. Within Community Notifications, you can select how you’d like to receive email notifications with each community you are a part of. 

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