Thank you to InterAction+™ for supporting LMA Midwest Region!
Legal marketing and business development teams are being asked to do more than ever. More lead generation, more visibility into ROI, and more support for firmwide growth initiatives. But when resources are stretched thin, how can teams scale without burning out?
High-performing firms have cracked the code: they activate smarter strategies, automate wherever possible, and advance their impact by putting the right tools to work. At the center of this success? Legal-specific CRMs provide law firms with a unified hub to source client data.
LexisNexis® InterAction+™ helps firms do just that. By automating tasks like contact updates, email marketing flows, and relationship tracking, teams free up time to focus on high-value strategies. By integrating with operating systems (ex. Microsoft Office) across the firm, InterAction+™ creates a single source of truth (SSOT) that BD, marketing, and leadership can rely on.
See how InterAction creates a SSOT
Centralized Data Repository: InterAction+™ is a centralized repository for all client and contact information, capturing data from various sources to ensure consistency and accuracy across departments.
Integration with Existing Systems: InterAction integrates with office tools and systems used within the firm, such as email, billing, and practice management applications. This integration ensures that all relevant data is collected and updated in real time, minimizing discrepancies.
Data Enrichment: InterAction+™ enriches the information by importing external data such as social media profiles and newsfeeds, providing a more comprehensive view of contacts and relationships. InterAction abides by privacy and compliance regulations, carefully managing the access and use of external data.
Consistent Data Standards: InterAction enforces consistent data entry standards and validation rules, reducing errors and ensuring all users see the same, high-quality data. Customized fields are still available for contact profiles, tailoring the CRM functionality to the specific needs of each law firm.
Access Control and Permissions: InterAction+™ allows firms to set appropriate access controls and permissions, to verify sensitive information is safeguarded while allowing relevant teams to access the necessary data.
Reporting and Insights: InterAction offers robust reporting and analytics capabilities, providing leadership with actionable insights based on the most current and accurate data. This helps align strategy and decision-making firmwide.
From surfacing warm introductions through relationship intelligence to automatically flagging engagement gaps, InterAction+ enables teams to act fast to expand client work. Plus, our built-in reporting tools help you evaluate your team’s activity internally. Allowing marketing and BD teams to maximize efforts and shine the SMEs your firm is lucky to employ.
High-growth law firms have leaped to a legal CRM solution. These firms know the secret of success is not generating 100 new leads per day that your non-sales staff must sort out. High-growth firms focus on their clients and exceeding expectations.
Heading to the LMA Midwest Regional Conference this October? Connect with the InterAction+ team to learn how we are helping law firms activate their potential, automate the right processes, and advance firm growth.
Authored by: Chantal Williams, Director of Marketing, InterAction+