Thank you to InterAction+™ for supporting LMA Midwest Region!
Legal marketing and business development teams are under constant pressure to deliver results faster, with fewer resources and higher expectations. Collaboration isn't just a nice-to-have, it’s mission-critical. But without the right tools, collaboration becomes a bottleneck instead of a boost. This is where the power of a legal CRM comes into play.
High-growth law firms are turning to purpose-built platforms like LexisNexis® InterAction+™ to break down silos and connect teams in meaningful, data-informed ways. InterAction+ goes beyond just contact management, acting as a complete ecosystem for marketing, business development, client service, and firm leadership.
When a CRM works the way legal teams work, it goes beyond supporting collaborations into acceleration. Real-time access to relationship intelligence, integrated marketing, and seamless reporting with platforms like Power BI mean teams can act faster and smarter, together. BD professionals can see all connected contacts. Marketing can target campaigns based on engagement. Leadership can spot opportunities earlier and support sustainable growth.
Firms that integrate InterAction+ into their daily workflows find that it creates clarity, reduces duplication, and helps everyone operate from a shared version of the truth. It becomes easier to coordinate outreach, track ROI, and support client needs proactively.
See a sample example below of how the teams at a law firm use InterAction:
Each morning, the BD team checks InterAction+ to see updates on key client relationships. With clear relationship insights, they quickly spot warm connections to help drive new business opportunities.
Meanwhile, the marketing team uses engagement data from InterAction+ to fine-tune email campaigns. By targeting specific audiences based on interests, they improve open rates and client engagement.
Leadership also benefits. Using InterAction+ reporting tools, they get a clear view of firm performance, client trends, and growth opportunities, without needing to wait on manual reports.
InterAction+ brings all teams together with one connected view of clients and prospects. The result: better collaboration, faster decisions, and more strategic growth.
If you're attending the 2025 LMA Midwest Regional Conference, this is the perfect moment to explore how legal marketing tech like InterAction+ is evolving to help firms connect, collaborate, and create.
Authored by: Chantal Williams, Director of Marketing, InterAction+