Hello Small Firm/Solo Marketer SIG Members,
Does your firm have webinars down to a science? Do you have a routine that works for you, but know that you could do better? Register for this webinar, presented by Samantha McKenna and Adrian Lurssen who is the Co-Founder of JD Supra, and find out what you can be doing better!
Where marketers often miss the mark is in failing to take advantage of the full scope of webinars as a content marketing strategy. Webinars are not just 60-minute monthly events anymore. Today, it’s about scaling your content, repurposing it to drive new attendees to your archives, and merging webinar segments with existing digital assets so your attorneys can scale their time far beyond the initial 60-minute event. Firms with successful strategies aren’t simply doing a webinar and then moving on — they are following trends and stories as topics develop, and finding ways to repurpose content to continue the conversation.
Register for this webinar today!
Sponsored by: ON24