Date: March 11th, 2020
Time: 12:00PM CT
Sponsored by: Marketing Technology SIG & Small Firm SIG
Hello Small Firm SIG Members -
Today’s digital marketers are tasked with delivering results in increasingly complex and demanding environments. The technological aptitude of marketers is expanding, but the time to assess, purchase, onboard, and integrate technology solutions to deliver business results is a growing challenge—especially as new technology is rapidly invented and brought to market.
This webinar will define the marketing technology stack and provide a visualization of how disparate systems come together to achieve marketing and business development objectives. Then, through the lens of Motown and The Temptations, we’ll share a scenario that highlights the tech stack in action before discussing a legal marketing case study with an in-house expert.
Participants will gain a visualization of the marketing technology stack, challenge them to develop their own, and provide practical, implementable recommendations for marketers to bring back to their firms.
Learning Outcomes:
- Have a more comprehensive understanding of the marketing technology stack
- Understand how other law firms and marketing technologists are approaching technology adoption and implementation
- Be prepared to return to their firms, irrespective of size or resources, and more effectively put their marketing technology to work
Presenters:
Jaron Rubenstein, President and Founder, RubyLaw
Alexander Kotler, Director of Marketing, RubyLaw
Mobina Panicker, Director of Digital Technology and Operations, Hunton Andrews Kurth LLP
Price: Complimentary for Members
Register for this webinar now!