This message has been cross posted to the following eGroups: Industry Announcements and Southeastern Chapter .
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Good morning all,
The Legal Marketing Association Southeastern Chapter is excited to once again be hosting three
Mini-Conferences throughout our region this fall. Attendees will experience a high level of programming centered around a different subject area in each city. Each program is loaded with hot topics and spicy tips to fill up your plate!
CONTENT MARKETING - September 21 - Orlando, FL
Topics include establishing a framework for content-led marketing, legal brand journalism, content distribution methods, using images and graphics, content marketing with limited resources, B2B video, and a Florida State Bar Rules update.
PROJECT MANAGEMENT - October 12 - New Orleans, LA
Topics include process improvement and project management overview, case study from "Best in Show" Your Honor Award winner Sutherland, optimizing data flow across multiple marketing systems, project managing lawyer teams, the business development benefits of project management, and strategic communications for effective project management.
CREATING VALUE - November 2 - Charlotte, NC
Topics include general counsel's perspective on value, client interviews, client service, the ACC Value Challenge, super trend considerations for legal marketers, the management/marketing relationship, and achieving client loyalty.
Registration fees remain unchanged from 2011. Early-bird registration is $99 for LMA Members and $149 for non-members and closes three weeks before the start of each event. Registration after the early-bird deadline is $129 for LMA Members and $179 for non-members.
Registration is now open!
Click here to register for the topic of your choice - or better yet, attend all three events. See you there!
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Kathryn B. Whitaker
Director of Marketing
kwhitaker@brookspierce.com
Brooks Pierce
Greensboro, NC
Raleigh, NC
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