Announcements

  • Upcoming Webinar: Building Blockbuster Content into a Thought Leadership Franchise

    By: Emily Sokalski Emily Sokalski , 7 years ago

    Date: June 19, 2018
    Time:     12:00 p.m. CT
    Domain: Communications 
    BoK Competency: Message and Strategy Planning

    Hello PR & Comms SIG Members - 

    Get an inside look at how Seyfarth Shaw shapes its annual Workplace Class Action Report into blockbuster content each year for the nation’s top media. Explore the evolution of Seyfarth’s most popular content as it grew from an 800-page book into the firm’s first digital franchise.  

      1. Find your Franchise: Identify the opportunity
      2. Build a Blockbuster: Create multiple storylines in multiple formats
      3. Set up the Sequel: Keep reporters coming back year after year

          Presenter:
          Brian Kiefer, Director of Communications, Seyfarth Shaw LLP

          Register for this webinar today!