Date: December 19, 2018
Time: 12:00 p.m. CT
Sponsored by: LMA HQ
Domain: Communications
BoK Competency: Media Relations/PR
Good Afternoon PR & Comms SIG Members -
Good2bSocial and the Legal Marketing Association (LMA) jointly conducted a survey in September 2018 to discover trends and best practices amongst law firms’ use of digital marketing.
During this webinar, join Guy Alvarez of Good2bSocial along with Jeff Berardi of K&L Gates LLP and Jay Plum of Bracewell LLP for a lively discussion of the survey results, an analysis of digital marketing trends, and actionable best practices from in-house legal marketers.
Learning Outcomes:
- Learn how law firms are using digital marketing to raise awareness of their legal services and generate new business opportunities.
- Discover common challenges legal marketers face when trying to implement digital marketing programs within their firm and how they are working to overcome them.
- Find out how leading law firms are developing digital marketing campaigns to reap unique benefits such as increased brand recognition, enhanced thought leadership position, and a larger share of voice in their areas of practice and industry sectors.
Presenters:
Guy Alvarez, Chief Engagement Officer, Good2bSocial
Jeff Berardi, Chief Marketing Officer, K&L Gates LLP
Jay Plum, Director of Communications, Bracewell LLP
Register for this webinar today - you will not want to miss this!