Hello!
The Competitive Intelligence SIG has two great events in store for you! To dedicate more energy to these opportunities, we have decided to cancel this month’s CI SIG call (Friday, June 26). Please take a few moments to read how you can stay involved. We hope to see you on the next call on Friday, August 7.
Upcoming Competitive Intelligence SIG Webinar
How to Analyze Metrics to Enhance Your Firm’s Business Development Efforts
Monday, June 29, 2015
1:00 p.m. - 2:00 p.m. CST
Analyzing metrics can serve an essential role to marketing and business development efforts at law firms. Legal marketers and business developers are in a position to drive data initiatives and engage with law firm leadership at a strategic level.
The panel will discuss:
- Techniques and tools for analyzing metrics
- Identifying which metrics to track
- Best uses of metrics within a law firm
- How metrics can improve decision making processes
Featured Speakers: Matthew Olsen, Head of Business Development, Hunton & Williams LLP; Luke Ferrandino, Director of Business Development, Paul, Weiss, Rifkind, Wharton & Garrison LLP
Register for this webinar.
*This webinar will be recorded an posted in the LMA Webinar Archives
LMA Competitive Intelligence Certificate (LMA-CIC)
Registration is now open for the inaugural LMA Competitive Intelligence Certificate (LMA-CIC) program as conferred by the Fuld Gilad-Herring Academy of Competitive Intelligence (ACI).
- Educational goals of the certificate include:
- Defining competitive intelligence and its purpose within law firms
- Discussing ethical and legal guidelines
- Teaching collection techniques
- Learning critical analysis skills and providing tools for the analysis of competition and the competitive marketplace
- Educating legal marketers in strategy and strategy testing
The LMA-CIC program will take place November 3-4 at the Sheraton Commander Hotel in Boston. Enrollment is limited, so claim your spot today.
Learn more and register.