The importance of competitive intelligence within the legal profession is on the rise across firms of all sizes – it is not just for the Am Law 200. As a solo practitioner or a marketing team member in a small firm, you have perhaps a greater responsibility and opportunity to differentiate your firm and win the war for market share through CI. Are you ready to take on that challenge?
LMA is here to help by offering the opportunity to earn a certificate in CI, in conjunction with the FGH Academy of Competitive Intelligence.
The LMA Competitive Intelligence Certificate Program (LMA-CIC) is designed specifically for legal marketers and will equip you with the skills to succeed in the advancing world of CI.
Learn the Fundamentals on Day 1
Day 1 of the two-day LMA-CIC program will focus on the fundamentals of CI that can be applied at firms of all sizes. You will learn how to:
- Create intelligence and identify state-of-the-art sources
- Apply the most efficient and effective strategies for finding and analyzing information
- Analyze privately held companies and subsidiaries
- Use the latest Internet intelligence tools and techniques
- Confirm rumors and improve management decision-making
- Construct an early warning approach to monitor a rival’s changing product, service and market shifts
Learn the Art of War (Gaming) on Day 2
Day 2 will be entirely devoted to war gaming. You will walk away from the program with a practical understanding of how to:
- Analyze industry structure and determine its evolutionary path
- Analyze any third party (competitor, customer, regulator, etc.) and make the best possible prediction of its likely moves
- Use rules and tricks to avoid cognitive biases when assessing third parties
Taught by pioneers in competitive intelligence (CI), Leonard Fuld and Benjamin Gilad, Ph.D., the LMA-CIC Program is your opportunity to gain the skills needed to elevate your position as a CI authority and effectively carve out a defendable space in the market for your firm.
The 2016 LMA-CIC Program will be held September 27-28 in Cambridge, Massachusetts.
"If you are at all interested in CI, I urge you to sign up for what I promise will be two days of very stimulating and useful training."
— Mark Greene, Chief Marketing Officer, Lewis Roca Rothgerber LLP
"The LMA Competitive Intelligence Certificate Program was very informative and packed with ideas that I can apply directly in my business development practice. The instructors were exceptional and ran the program like an MBA course. While mentally taxing, I left confident that the time and investment were worthwhile."
— Susan M. Kurz, Director of Marketing, Business Development and Client Services, Keating Muething & Klekamp PLL