Don’t miss your chance to register for the LMA Competitive Intelligence Certificate before prices increase on September 15! Class spots are limited and filling up quickly!
November 3 - 4, 2015
Cambridge, Massachusetts
Two Day Schedule
Day 1: Collection & Benchmarking 8:30-6:00
Day 2: War Gaming 8:30-6:00
Designed by the Legal Marketing Association (LMA) in conjunction with the Fuld-Gilad-Herring Academy of Competitive Intelligence (ACI), this tailored two-day course will include collection, basic analysis, benchmarking and war-gaming. Graduates of the course will receive an LMA Competitive Intelligence Certificate conferred by Fuld-Gilad-Herring ACI.
Learn how to:
- Create intelligence and identify state-of-the-art sources
- Apply the most efficient and effective strategies for finding and analyzing information
- Analyze privately held companies and subsidiaries
- Use the latest Internet intelligence tools and techniques
- Confirm rumors and improve management decision-making
- Construct an early warning approach to monitor a rival’s changing product, service and market shifts
- Analyze industry structure and determine its evolutionary path
- Analyze any third party (competitor, customer, regulator, etc.) and make the best possible prediction of its likely moves
- Identify the principles of strategy and three stress tests every strategy must pass in order to increase its chance of successful implementation
- Apply the tricks of the trade: organizing a war game in your organization –when, what for, with whom, and what to expect
- Determine what war games can deliver and when you shouldn’t try to apply them
For more information, please visit http://www.legalmarketing.org/page/competitive-intelligence-certificate-program.