Date: June 29, 2017
Time: 12:00 p.m. CT
Domain: Communications
Competency: Message & Strategy Planning, Interactive & Digital Marketing and Website Design & Management
Have you been involved in a rebranding campaign and not been aware of how long and how much energy something like this takes? This webinar will give you all the information you need on how to tackle rebranding.
Anyone who’s ever been involved in a rebranding campaign knows it takes time, energy and commitment. But when executed properly, the results are well worth the efforts. We will discuss all aspects of rebranding – the initial research, positioning and brand identity, but we will also dig deeper to address the behind-the-scenes and less discussed topics of content strategy, public relations programs and search engine optimization.
Utilizing a few case studies and our experience in working in teams, we will discuss process, approach and how to gain attorney buy-in and firm wide consensus. Finally, we’ll discuss how to ensure that everyone at the firm lives the brand long after the initial launch.
Register for this webinar today!