Now that even the smallest firms are content publishers, the demand for quality content has never been greater. And yet serious obstacles remain. How do you feed the publishing beast when attorneys say they don't have time to write? What is the best way to republish content so that it sounds fresh and new? How do you stand out among the sea of client newsletters with the same analysis of a recent court ruling? This webinar will address how marketers can create and repurpose content when they may have little internal support. We'll discuss the value of evergreen content, repurposing CLE presentations into multi-purpose content, creating business-oriented content that transcends a purely legal audience, and the best use of outside writers, including ghost writers, to supplement internal efforts. Lastly, we'll cover additional methods and forums for publishing your content and ways to use your attorneys' social media accounts to amplify your efforts.
Registration Link: http://event.on24.com/wcc/r/1261986/0AEFE510B5209BF247B2B1D0634E9772
Hope to see you there!