Hello MarTech SIG members! As a teaser for our pre-conference program, Rise of the Legal Marketing Technologist -- April 8 in Atlanta, we’ve posted the results of the 2018 ILTA Marketing Technology Survey to our SIG page (https://www.legalmarketing.org/p/do/sd/sid=8668).
Our opening speaker, Cheryl Disch, played a key role in this survey, and will kick the day off discussing this survey and how it relates to the digital marketing technologies that most of us use. The rest of the day builds on this survey by discussing the digital marketing stack and technologies such as CRM, data visualization, and mobile apps. We round out the day by discussing two key components of distributing content – accessibility and search. Throughout the day, you’ll be able to submit questions for our wrap-up panel Q&A. Learn more and register for the program on the annual conference page.
Also, Save the Date for a joint-SIG cocktail reception following our pre-conference program on Monday, April 8 where you can meet other SIG members and chairs, and learn about opportunities to get involved. More details to come.
Hope to see all 300+ members of the MarTech SIG at the conference!