In-house marketers: ILTA (International Legal Technology Association) has released its 2018 Marketing Technology Survey. The survey is open to everyone, including folks who are not a member of the organization. Please see the release from ILTA below for more information.
I encourage you to have your firm complete the survey and share with others. As stated below, the more participants, the better the data for all of us. The survey is open until June 7.
The 2018 ILTA Marketing Technology Survey is Ready!
For the first time ever – and because demand is sky-rocketing – ILTA has released its 2018 Marketing Technology Survey to benchmark the state of our industry. You can access the survey here: https://www.surveymonkey.com/r/ILTAMarketingTechnologySurvey.
Law firm marketing technology professionals, processes and tools have been increasing exponentially over recent years, yet there has never been an industry-wide benchmarking survey or analysis done – until now.
Sponsored exclusively by Content Pilot, ILTA’s survey goals include:
- Learn what tools firms are using
- Identify what comprises a typical “marketing technology stack” by firm size in 2018
- Collect qualitative data that marketing tech professionals can leverage in their law firms
- Raise the profile of marketing technology within the industry and law firms
We know that marketing technology budgets are increasing, that new tools are being introduced each year and established systems have evolved to accommodate new needs. The survey results will shine a bright light on all of these things. We want to get as many firms to participate as possible over the next few weeks – firms of all sizes from all locations, regardless of whether you have a marketing department of one or 100. The more participants, the better the data for all of us.
A few important answers to your questions: