Date: September 18, 2018
Time: 12:00 p.m. CT
Domains: Client Services and Communications
BoK Competencies: External Client Communications and Feedback & Message and Strategy Planning
Good Morning PR & Comms SIG Members -
Firms that create content for clients distinguish themselves from the competition. We'll show participants how to create a realistic, yet effective law firm content marketing strategy. We'll offer concrete, useful tips to overcome common pitfalls that keep firms from offering useful, client-oriented content. Participants will learn how to get firm buy-in, develop a strategy, create a road map, and measure results.
Learning Outcomes:
- Identify pitfalls and road blocks that may keep your firm from creating useful client oriented content
- Develop a content marketing strategy that is realistic and time-efficient
- Learn specific best practices that will enable your firm to produce content that will impress clients
Presenters:
Susan Beck, Independent Writer and Consultant, Clearly Legal
Lance Godard, Writer and Consultant, The Godard Group
Register for this webinar today!