On behalf of the CI and CMO SIG Leaders, we invite you to join us for our next co-sponsored webinar on October 13, 2016 from 12-1pm CT.
Register Today!
The webinar will provide an overview on the current state as well as the evolution of competitive intelligence in law firms. Learn how competitive intelligence can be integral to the overall strategy and success of the firm and what both firm leadership and CI professionals need to do to provide actionable intelligence and analysis.
Learning Outcomes:
- Share helpful tips on how to develop a CI team internally
- Identify individuals with the right attributes to provide the analysis senior leadership require to have a successful law firm
- Discuss the future of CI in law firms and how the CMO can help shape the use of CI internally
Presenters:
Mark Greene, Chief Marketing Officer, Lewis Roca Rothgerber Christie LLP
Marcie Borgal Shunk, Interim Business Intelligence Manager, Baker Botts
Phil Flora (Moderator), Director, Marketing & Business Development, Harvest Power LLC