Competitive/Market Intelligence SIG Call Notes
May 15, 2015
Competitive/Market Intelligence SIG Leads:
- Sara Pauley Coffey, Business Development Liaison, Jackson Kelly PLLC
- Phil Flora, Director of Business Development, US, Acritas
To contact the SIG leaders, email M_CI_SIG@legalmarketing.org.
To contact LMA Education team, email education@legalmarketing.org
Recording saved at http://www.legalmarketing.org/p/do/si/topic=181
Guest Speaker: Ken Stern, Audit Analytics
Audit Analytics is a 12-year-old public company data provider. Firms from the financial regulators on down subscribe to our data to research and monitor their clients and their peers’ quality of the financial reporting and understanding the earliest signs of financial reporting stress.
Ken has been with Audit Analytics for about 2 years and acts as the Sales Director for the law firm and financial firm market. Ken manages clients from law firms, investment banks, broker dealers and advisors who perform any slice of due diligence and monitoring of publicly traded companies in the US.
If you are interested in setting up a quick 15-minute call or demo please feel free to contact Kevin at kstern@ivesinc.com. He would love to show you what others have found helpful in our data including effective ways to help their KYC efforts including:
- Monitor your clients and their clients
- Peer Intelligence
- Industry Specific Insights/Reports
Save the Date - LMA Competitive Intelligence Certification Program!
LMA is excited to announce the launch of the LMA Competitive Intelligence Certification (LMA-CIC) as conferred by the Fuld-Gilad- Herring Academy of Competitive Intelligence.
The tailored two-day set of courses was designed in conjunction the Fuld-Gilad Herring Academy of Competitive Intelligence and LMA and will include collection, benchmarking, and war-gaming courses. Educational goals of the certification include:
- Defining competitive intelligence and its purpose within law firms
- Discussing ethical and legal guidelines
- Teaching collection techniques
- Learning critical analysis skills and provide tools for the analysis of competition and the competitive marketplace
- Educating legal marketers in strategy and strategy testing
- And much more!
Mark your calendars now, the inaugural LMA CIC program will take place in Boston, Massachusetts November 3-4, 2015 and enrollment will be limited.
More information about this certification and registration is coming soon.
2015 LMA Annual Conference Recap
The LMA Annual Conference is an intensive three-day program of plenary education and specific hands-on learning sessions that are designed to be immediately actionable back at the office.
Quick Recap
- 1,300+ attendees
- 15 countries represented
- All 19 chapters attended from 28 city groups
- 600+ unique organizations
- 388+ new-timers
- 1 new mentoring program
- 60+ sessions
- 6 targeted Pre-Conference programs
- 140+ speakers
- Keynote: Dan Pink, NY Times Best-Sellers
The recorded programs from LMA's Annual Conference are geared for marketers of all levels, from the core competencies for entry level and junior marketers, all the way to management and leadership skills for directors and CMOs. Among the presentations are case studies that show real life problems and solutions as well as practical presentations that address the predominant issues, challenges and opportunities that legal marketers face on a daily basis. Access recordings at http://www.legalmarketing.org/page/2015-annual-conference-recordings
- Blog of Annual Conference Collection by Social Media SIG Co-Leader, Nancy Myrland (http://flip.it/jlvSt)
Upcoming Event
Starting a CI Function: Need to Know
Sponsored by the Competitive Intelligence SIG
Wednesday, May 27, 2015
1:00 p.m. - 2:00 p.m. CST
Whether you are in a new Competitive Intelligence (CI) role or adding intelligence work to your current responsibilities, asking the right questions is essential to your success. What are the right questions? How do you know what you don’t know?
Join this LMA CI SIG webinar to learn about:
- Asking the right questions in a new CI role
- Determining success factors in your firm
- Launching a successful law firm CI function
Featured Speakers: Zena Applebaum, Director, Competitive Intelligence, Bennett Jones SLP; Emily Rushing, JD, MLIS, Director of Competitive Intelligence, Haynes and Boone, LLP
Register at http://w.on24.com/r.htm?e=975305&s=1&k=385C1865F8E222E5E55236AAEC4889C1