You've been asking for more education and the PR SIG is here to help! In October, the PR SIG is sponsoring two programs. We hope you will virutallty join us for both.
Does Your Headline Matter? Strategies for Capturing Readers
Tuesday, October 18, 2016
12:00 p.m. - 1:00 p.m. CT
The title or headline of your article or email is the most valuable real estate in your communications. This presentation will help you understand what works in mailboxes, what doesn’t, and how to craft titles that entice readers inside or outside your firm to click through and read your content.
Register Now: http://event.on24.com/wcc/r/1264881/4ED1ED7833DE9B79ACE5195AAFF05139
The Great Content Marketing Reboot
Tuesday, October 25, 2016
12:00 p.m. - 1:00 p.m. CT
In this intensive session, Robert Rose, author and the Content Marketing Institute’s Chief Strategy Officer will discuss the current transformation of how content marketing is changing marketing more broadly, and de-siloing the company both inside and out. In order to work, content must be a function in the business, not simply an asset or campaign.
Register Now: http://event.on24.com/wcc/r/1249672/7400191F71FC6B2BD8DEC53C4F0F8B67