As a marketer at a small firm, you know it is important to stay on top of trends. Artificial Intelligence is looming as the most disruptive change to our industry and in marketing since the world wide web. The functions of law firms are being disaggregated, automated, moved to non-lawyer providers and moved in-house. At the same time, the roles and tools of marketers in every industry are being transformed by AI. Over the next few years, what we sell will substantially change as will how we market and sell it. This session will help you understand what AI is and what it isn’t, how it will change the legal industry and how it will impact legal marketing. We will provide resources for you to follow to keep abreast of this rapidly changing field.
This webinar is a kick-off to a year-round programming initiative around artificial intelligence, which LMA has identified as "The Next Big Thing" in legal marketing.
Don't miss your chance to register for this webinar on Thursday, December 8 at 12:00 p.m. CT.