Posted by Jacqueline Madarang, Marketing Technology Manager at Best Best & Krieger LLP
May 8, 2013
What is competitive intelligence (CI)? It is gathering or compiling information, which can include competitor data, industry trends, demographic information, pricing – almost anything you can find that empowers you to anticipate and face challenges head on.
Why social media? In legal marketing, there are many ways that we can use social media for competitive intelligence profiling.
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The Competitive/Market Intelligence SIG is for those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.
To contact the SIG leaders, email M_CI_SIG@legalmarketing.org