Do you ever get frustrated when you hear, “How do I know your idea will work?” or “What are other firms doing?”
In this 60-minute webinar, Mark Beese, President or Leadership for Lawyers, will focus on how to persuade firm management to buy into your strategies, proposals, and budgets for public relations programs. We will explore several models and tools to improve your influence and persuasion, including a neuroscience approach to influence, how to develop a persuasion strategy, and how to use structured storytelling to persuade others to take a new course of action or expand existing offerings such as social media and digital campaigns.
Registration Link: http://event.on24.com/wcc/r/1222589/4249A5E88E83DAD6EEF4A52B102008C2
Hope to see you there!