Hello Market & Competitive Intelligence SIG Members
We are pleased to announce our plans for the Market & Competitive Intelligence (M&CI) SIG in 2013. With the recent release of the new LMA Website platform we now have some new capabilities and a dedicated SIG area that will enable us to ramp up SIG activity in 2013.
Our primary objectives for 2013 are as follows:
- Understand and respond to SIG member needs and interests
- Deliver insights and value to SIG members
- Increase SIG activity and participation levels
- Grow SIG membership
Planned Activities:
Initially we plan to deliver, approximately once every 2 weeks, relevant market and competitive intelligence content to the Market & Competitive Intelligence SIG blog. This will be content that addresses M&CI challenges that law firm marketers are grappling with and may include:
- Insights/Points of View
- Best Practices & Tips
- Tools & Templates
- “War stories” and profiles
- Q&A interviews
In addition we will look to schedule webcasts and an LMA conference meeting on topics of critical interest to members.
Requesting Your Input & Participation
However, to help achieve this we also need your active input and participation. In particular, we would like to know:
- What aspects of market and competitive intelligence are you keen to learn more about?
- What’s the #1 market and competitive intelligence challenge you need help in solving
- Do you have best practices, tools or war stories that you are willing to share?
If you have ideas, please use the dedicated LMA Connect SIG forum, add a comment below, or e-mail one of the SIG committee members.
If you do have something to share, we’ll be happy to do the heavy lifting in terms of interviewing you or, for example, cleaning up a template and managing the process of sharing your insight or resource.
We are also looking for one or two additional committee members, so if you are interested in learning more please reach out to one of the current committee members.
Please let us know how we can make this SIG valuable to you!
Good luck with your market and competitive intelligence activities in 2013!
Market & Competitive Intelligence SIG Leadership
- Debra Baker (dbaker@lvstrategies.com)
- Paul Gladen (paul@muzeview.com)
- Mark Greene (mark.greene@wallerlaw.com)
- Tom Smanik (tsmanik@hahnlaw.com)