PR SIG Members,
Check out these two resources! We hope they are helpful to you.
Law Firm Budgeting for PR and Communications
How much do firms invest in public relations and communications activities?
Responses from PR SIG members and other communication professionals shows us that while overall budgets vary across firms, PR remains a top priority. Take a look at the numbers behind how law firms budget for PR and communications activities today. Article written by your PR SIG Leaders, Cheryl Bame and Ryan King.
http://blog.legalmarketing.org/show-me-the-money
Creating a Story Worth Sticking To!
Most of us tell stories because we want people to like, laugh or commiserate with us. What we don’t know is that storytelling is one of the most effective ways to be persuasive: from marketing and practice development, to getting more resources to do our job. Good stories bypass the skeptical part of our brain and go right to the emotional center, which is where we make decisions.
Join Lynne Franklin as she dives into using stories more strategically on LMA’s November 8, 2016 webinar at 12pm CT.
Register Now!