At the 2015 LMA Annual Conference, three dynamic video sessions were recorded to provide meaningful education you can bring back to your firm for coaching and professional development purposes. Below is a description of the Impact Marketing courses, however, you are encouraged to browse all 2015 Conference Recordings for relevant and useful content.
Impact Marketing – for Small and Mid-Sized Law Firms
This program is built for the small to mid-sized law firm with a leanly staffed marketing team. This year, we will focus the program on impactful business development marketing activities. In other words, we are going to discuss the business development activities that actually result in new business. You will hear best practices, case studies and war stories from successful rainmakers, GCs and some of the top small/mid-sized firm legal marketing professionals in the legal industry. Our objective is that every attendee leaves with at least one new idea about how to effectively generate new business.
Sessions include:
- Secrets of Successful Rainmakers
- Creating the Next Generation of Rainmakers
- Navigating the World of Insurance Defense Work
- Lawyers' Expectations of Law Firm Marketers
- "And That's How We Won This New Business" - Group Discussion
- General Counsel Panel
Direct Link: http://www.legalmarketing.org/p/pr/vi/prodid=329
All 2015 LMA Annual Conference Recordings: http://www.legalmarketing.org/page/2015-annual-conference-recordings
Member Pricing: $199 member; Non-member Pricing: $299