Announcements

  • Upcoming Program - SIG Roundtable Series: Marketing Technology Best Practices on Limited Resources

    Date: March 11, 2021
    Time: 12:00 pm CT
    Sponsored by: Solo/Small Team SIG
    Domain: Technology Management
    BoK Competencies: Website Management, Social Media and Engagement, and Event Management

    Hello Solo/Small Team SIG Members - 

    Heather McCullough and Sheenika Gandhi, along with several other of your fellow Solo/Small Team SIG members will moderate a “Marketing Technology Best Practices on Limited Resources” virtual SIG roundtable! This is not your typical webinar. In this interactive discussion, you’ll have the option to browse the breakout rooms by themed conversations, sharing your own best practices, successes, and failures, and asking questions where you want more guidance. Crowd-sourcing at its best! There will be an opportunity to join two break-out sessions and our moderators will be taking notes so we can share ideas after the event.

    Topics:

    1. Experience Management, moderated by Laura Toledo
    2. Email Marketing & Contact Management, moderator coming soon
    3. Websites & Blogs, moderated by Lauren McNee
    4. Virtual Meeting / Event Technology, moderated by Amy Verhulst
    5. Podcasts & Video, moderated by Lee Watts

    Learning Outcomes:

    • Gain insight into various marketing technology initiatives among small and solo marketing teams
    • Learn best practices and trends when implementing new technologies
    • Understand what fellow legal marketers are challenged with day-to-day, with limited resources

    Moderators:
    Heather McCullough, Solo/Small Team SIG Co-Chair
    Sheenika Gandi, Solo/Small Team SIG Co-Chair
    Laura Toledo, Communications and Marketing Manager, Nilan Johnson Lewis
    Lauren McNee, Digital Marketing and Communications Manager, Pritzker Hageman, P.A.
    Amy Verhulst, Director of Marketing, Business Development, and Communications, Coats Rose, P.C.
    Lee Watts, Chief Marketing Officer, Smith, Gambrell & Russell, LLP

    Register here!