Hello Service Provider SIG Members:
As part of LMA’s ongoing commitment to advocating for the expertise housed within our membership ranks, the LMA advocacy team is developing fresh story angles, in coordination with our CMO SIG, to reach the legal press and further showcase how Marketing and Business Development teams positively impact firms and lawyers. Our Association has not been exempted from the financial pressures that many businesses have been facing and, as a result, we are looking to continue our advocacy efforts by engaging our members for leads.
And so, we have an ask for our service provider members: would you be willing to work with LMA on an ad hoc, pro bono basis to help secure placements with targeted publications? Specifically, we need assistance with pitching our members (we have a roster to offer you!) to Law360, Bloomberg, and Business Insider to serve as sources for legal/professional services marketing/BD related stories. We also have stories in development that we could use help pitching and then ghostwriting.
We are eager to hear from you! Please reach out to me, Ashley Stenger, or the Board Liaison to the Advocacy Advisory Council, Jennifer Johnson, if you would be interested in providing your expertise in service to LMA.