Lara Day, Chief Culture & Communications Officer at Brownstein Hyatt Farber Schreck LLP, presented on the value of PR to help achieve law firm marketing strategies.
Topics included:
Internal communications is as important as external communications.
1. Understand the benefits of the Owned, Earned, Paid approach
2.Understand how your audience would like to communicate.
3. Develop the basics of clear, error-free communications.
4. Understand the basic email etiquette.
Content is king.
1. Understand the concept and value of public relations.
2. Understand the importance of finding your “so what” factor
3. Understand how and why law firms use public relations to market themselves.
4. Develop ability to draft a basic news release.
5. Establish effective methods to work with media or an outside PR agency.
About Lara Day:
Lara Day oversees the firm’s internal and external communications strategy and public relations efforts. She also provides presentation and communication training for the firm’s attorneys.
Lara brings more than a decade of experience in communications strategy and reputation management. Previously, she was the public relations supervisor and lead trainer at Pure Brand Communications working with clients on communications strategy development, media and presentation training, expert positioning, message and content development, media relations and social media. Lara’s past clients include Encana Oil & Gas (USA), Inc, Noble Energy, BP America, Animal Health International, Proctor & Gamble, the Los Angeles Philharmonic, Excelsior Youth Center and the Children’s Hospital Colorado Foundation.