The chapter’s next luncheon on Thursday July 21 from 12:00-2:00 pm will focus on Thought Leadership. Find out how to build a platform so your lawyers and practice groups will be recognized as true thought leaders.
This program, hosted by Orrick (51 W. 52nd St./CBS) will provide legal marketers with best practices and ideas to help their lawyers and practice groups develop a genuine thought leadership position. Some of the topics to be discussed include:
The importance of content in developing a reputation as a thought leader
- How lawyers can strategically build their networks
- The role of social media and blogs in building a thought leadership platform
- How to generate more speaking and writing opportunities in front of target audiences
- How to use business and competitive intelligence to build trust and develop a following
- What it really means to be an authority
Wendy Bernero of Bernero & Press will moderate. Panelists will be announced shortly. Please register asap before this event sells out.