When:
Wednesday, February 8, 2012
11:30 a.m. - Registration
12:00 - 1:30 p.m. - Program
Where:
Eide Bailly LLP
U.S. Bancorp Center
800 Nicollet Mall, Ste. 1300
Minneapolis, MN 55402-7033
612.253.6500 (Main)
Registration:
Click here for more information.
Communicating specific expertise and successful client experiences through public relations are effective ways to interest in-house counsel, C-level executives, and entrepreneurs. We'll present supporting evidence and anecdotes, and outline a tested methodology for creating a results-oriented PR campaign based on the business development goals of law firms, practice groups and individual attorneys. The role of social media in extending the reach of your message and engaging clients and prospects will be discussed.
You'll leave with the basic principles of how to design and implement effective PR strategies for supporting business development, how to overcome internal and external hurdles, and how to measure and improve ROI.
Presenters:
Joshua Schneck, President, Snow CommunicationsJoshua Schneck founded Snow Communications, which has managed PR campaigns for leading law firms since 1995 and is a three-time winner of the Minnesota LMA Your Honor Award for law firm PR. Josh has been a speaker at the Midwest and National LMA conferences.
Katy Tanghe, Account Supervisor, Snow CommunicationsKaty Tanghe has spent nearly a decade advising law firm clients on public relations strategies. She has managed several creative and compelling campaigns across multiple areas of law including labor and employment, intellectual property, insurance, real estate, business and securities, and litigation.
Jeff Trauring, Account Supervisor, Snow CommunicationsJeff Trauring has advised numerous law firms on creating and implementing effective PR strategies. He works closely with individual attorneys on linking PR programs with their individual business development plans.