Long gone are the days of only providing outstanding legal services and calling it a day. Nowadays, clients want (and expect) much more from their legal teams. So what are some ways you can show your clients how much you know about their business? Here are a few things you can start doing now:
Client Service Plans
- Conduct research for your client on:
- How much work you have done for them over a period of time, including work flow
- What they have paid in fees - amount, timeliness, etc.
- Changes in the industry of their business
- What work you may be able to do in the future
- Meet with them at least once a year to go over your findings
Communications
- Regularly communicate with your client on the status of the work you are doing for them
- Use their terminology and lingo when discussing their business, even if you have different language
- Send alerts, updates, articles or blogs for topics of interest to their business
Social Media
- Follow their company on social media - LinkedIn, Twitter, Facebook, Instagram, etc. so you can see their updates and what is important to them
- Comment/like/share (when appropriate) to show you are paying attention
- Engage in conversation on their social media platforms (again, when appropriate) to show you are actively listening
By implementing some of these strategies, you are showing your client that you are not only knowledgeable about their business, but that you are interested in it and you care about it. Sending off a quick email with, “Hey John, I thought you might find this interesting…” can go a long way in garnering positive feelings with your client.
By Kristin Brunett, Marketing & Business Development Manager, Paley Rothman for the May/June Issue of the Capital Ideas Newsletter.