Every story has a beginning, middle, and an ending. Personally and professionally though, we find ourselves living in the middle of the story more often than not. And the middle is rife with change.
Some changes are welcome as we initiated efforts. Other changes are forced upon us. Whether you are implementing a necessary change or overcoming a new obstacle, I encourage you to see the Capital Chapter of LMA as a resource to aid your journey through the middle.
Our monthly programs offer a wealth of ideas and best practices to incorporate into your marketing plans. The networking and mentorship opportunities LMA membership provides can only enhance your business development plans that can take your firm to the next level.
Perhaps right now your middle way is calm. You or your firm have adjusted to a new change. It might not have been an easy transition but now the pieces are in place and you are enjoying the fruits of your labor.
If that is the case, LMA needs to hear your secrets to success! Become a mentor to a new marketer. Look to serve.
Let LMA help you find your way through the middle ground. There is no doubt that LMA will help you to be in a better position to make the right decision when change confronts you in the future.
Marguerite G. Downey, Director of Communications & Client Services at Adduci, Mastriani & Schaumberg LLP. Marguerite G. Downey is the 2013 President of the Capital Chapter and may be reached at downey@adduci.com or 202.407.8664. This article was written for the May/June 2013 Issue of the Capital Ideas Newsletter.