The Power of the Purse: Understanding Profitability and Pricing
***Lunch Program***
Tuesday, June 17th, 2014
Registration & Networking: 12:00 PM – 12:30 PM
Program: 12:30 PM – 2:00 PM
Pricing, Practice Innovation and Project Management (P3) are the hot topics of the day. Marketers, whether they know it or not, are all involved in P3, so it is important to understand the fundamentals and how they impact our day-to-day work.
Join us to hear from one of the leaders in the P3 field, Toby Brown, Chief Practice Officer at Akin Gump Strauss Hauer & Feld LLP. Toby will introduce you to the key P3 concepts, but will focus on practical guidance to help legal marketers better understand law firm pricing, profitability and project management, and their role as marketing and business development tools.
The Takeaway:
The information presented at this program will benefit all marketers and business development professionals. Senior marketers will gain a better understanding of how pricing strategies should be employed in the proposal process. Mid-level marketers will gain insight into how pricing structures impact firm profitability. Future leaders will gain an understanding of some basic law firm economics and how it impacts the work we do.
The Speaker:
Toby Brown, Chief Practice Officer at Akin Gump
As the chief practice officer for Akin Gump, Toby works to develop creative pricing arrangements focused on meeting clients' needs. As a leading figure on pricing and legal project management, he has a wealth of knowledge and experience on pricing for legal services. He regularly meets with clients to determine the most appropriate pricing arrangements and to serve as a value-add resource. Also, in this role, Mr. Brown works with practice group leadership to identify and implement various efficiency-producing programs and projects, including legal project management, process improvement, practice innovation, alternative staffing and strategic partnering.
***New Venue***
Arent Fox LLP
1717 K Street, NW
Washington, DC 20036-5342
Members
$40.00 if registered by 6/13/14
$65.00 walk-in registration fee
Non-Members
$65.00 if registered by 6/13/14
$80.00 walk-in registration fee
Click here to register!
Thank you to our sponsor, Salamander Resort & Spa
Important Notice:
The new LMA event management tool requires logging into your www.legalmarketing.org account to receive member pricing. Just click the registration link below, select "Register Using your Member Account," and follow the login prompts.
If you do not remember your username or password when at the login screen, select "Username and/or Password Help," enter the email account associated with your LMA membership, and follow the prompts. Non-members may also create guest logins.
If you have any registration issues, please feel free to contact LMA Capital Chapter Secretary Katie Munroe at kmunroe@cov.com.
Cancellation Policy:
Unfortunately, we cannot accept credit cards at the door. Any cancellations made by Friday, June 13th will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.
Interested in attending other upcoming LMA Capital Chapter events?
Click here to view the schedule.