Legal Marketing’s role has evolved over the last ten years with more of a focus on business development and less on traditional marketing. At the same time, we strive to demonstrate how our marketing teams drive revenue development in our firms. In response to increased competition and focus on revenue, some law firms are developing a disciplined sales pipeline and opportunity management approach. Where does your law firm fit on this continuum and what is the role of marketing in driving pipeline and opportunity management?
Join LMA Toronto at our September 22 luncheon, to hear several professional service firm perspectives around managing client development opportunities.
Register Today! http://emailcc.com/rv/ff0029c2a73541ece740e7ce854ebfe79a16ac93