Presented by Sarah Hogan and Cori Streetman, Barefoot PR
Cori and Sarah with Barefoot PR have worked both in-house and as consultants to help local, regional and international law firms enhance their reputations through media relations. During this one-hour session, they will share practical tips that will help you to boost coverage of lawyers and firms by industry, trade and general interest media outlets.
Topics will include:
- Crafting stories beyond the work
- Positioning your lawyers as subject matter experts
- Creating a media resource guide
- Identifying the correct media professionals to approach
- Building relationships with media professionals
- Pitching and follow-up tips
- Common pitfalls law firms make in media outreach
Location & Time
Time: 11:30 a.m. – 1:30 p.m.
Date: February 12, 2013
Place: Sullivan's Steakhouse, 1745 Wazee Street, Downtown Denver
Cost:
Member: $30
Non-Member: $45
Students: $20
Careers In Transition: $20
Payment may be made at the event or sent to Allie Trap, Bryan Cave HRO, 1700 Lincoln Street, Suite 4100, Denver, CO 80203.
Online registration closes at Noon on Friday, February 8th. We cannot guarantee the ability to accommodate walk-ins, so please register by the deadline date.
Cancellation Policy
Reservations not cancelled by Noon on Friday, February 8th will be billed for the entire registration fee. To cancel your registration, please contact Allie Trapp at 303.866.0653 or allie.trapp@bryancave.com.
About the Presenters: Sarah Hogan and Cori Streetman
Sarah Hogan and Cori Streetman are co-founders of Barefoot PR,a Denver-based PR and Community Relations firm. Sarah and Cori have nearly a decade of experience working with lawyers and law firms.Through their experience working with firms of all sizes, they have learned one key fact: the most interesting thing about lawyers is NOT that they are lawyers. That is why Barefoot PR takes a holistic approach to public relations, coaching firms to integrate community involvement and subject matter expert development into marketing and business development plans. www.barefootpublicrelations.com
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