Summary of Position:
The Director of Marketing will strategically direct the marketing function in direct support of the firm’s strategic plan and business development goals. The Director will evaluate, develop and implement the firm’s ongoing marketing programs and initiatives and be responsible for developing a high level of service in support of these initiatives. The Director will be responsible for developing and managing the firm’s marketing budget and assisting the Department Chairs, Practice Group Chairs and the Director of Business Development with developing practice-specific budgets as the need arises. The Director will have overall responsibility for the following activities:
- Firm brand management and design standards
- Public relations
- Publishing - electronic and print
- Website content and CMS functionality
- Social media and blogs
- Advertising
- Sponsorships
- Conference/event promotion
- Law firm and attorney rankings and surveys
- Customer Relationship Management (CRM) system
- Marketing analytics
- Practice Group, Department and individual attorney marketing support
Education:
Undergraduate degree required; an MBA or equivalent preferred but not required.
Experience:
15+ years of solid business experience at progressing levels throughout career. Experience in a services environment, preferably professional services, is highly desirable. Experience should be in a leadership role in marketing.
Supervisory Responsibilities:
The Director of Marketing will supervise other exempt marketing/communications professionals and non-exempt support staff.
Firm Relationships:
Success in the Marketing function requires dynamic relationships with the firm’s management team and partners in leadership roles including, but not limited to, the firm’s Managing Partner, Business Development Committee Chair and Members, Executive Director, Director of Business Development, Department Chairs and Practice Group Leaders. Additionally, a thorough understanding and solid working relationship with the firm’s other functional areas is critical, particularly Attorney Recruitment, Professional Development, Information Technology, Client Intake, Finance, and Library Services.
Success Factors:
The successful candidate will be a strong leader with impeccable standards who is an agent for innovation and change. The ability to build strong relationships and develop credibility quickly is critical. Additionally, effectively communicating initiatives, ideas and strategy up to partners and firm management will be key to both a successful transition and setting the foundation for a transformed function.
Reporting Relationship:
The Director of Marketing will report to the Executive Director and work in close collaboration with the Director of Business Development to drive the business development and awareness goals and strategies at the firm.
Job Standards:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Key Personal Characteristics
- Goal/outcome-oriented
- Fully engaged and dynamic
- Confident, articulate and polished professional
- Big picture/strategic thinker
- Confident manager who helps team members manage their roles successfully
- Creative innovator who pushes change and does not accept the status quo; a calculated risk-taker
- High level of intelligence, energy level and organizational skills
- Active listener who is adept at communicating with different personality styles and demonstrates a high level of emotional intelligence
- Strong service orientation with a personal commitment to excellence
Essential Skills and Demonstrated Abilities
- Ability to successfully transform the marketing function into a value-added partner in direct support of the firm’s business development initiatives and overall strategic plan.
- Ability to effectively communicate vision and direction as well as “sell” marketing services to lawyers. Skilled at building consensus and getting buy-in from key players; likewise, accepts resistance as a challenge and is adept at providing facts to persuade others. Proactive approach with firm partners and management; confident in bringing ideas to the table.
- Demonstrated management skills including the ability to organize, direct and manage people to the highest level of performance including attention to career path development and retention. Ability to develop and empower a team and utilize individual strengths to achieve the highest outcome for the firm.
- Demonstrated management skills including the ability to organize, direct and manage service providers/vendors. Ability to educate them on the firm’s needs, standards and expectations. Make them seamless part of the team and manage expenditures.
- Good instincts and strong decision-making skills including the ability to understand complex situations, effectively analyze options and derive at a sound conclusion.
- Strong project management skills with the ability to analyze the most effective route, accurately estimate the time and skills required to complete the project, the ability to delegate responsibilities appropriately and manage projects to on-time completion.
- Demonstrated financial skills including the ability to develop, execute and effectively manage a budget. Ability to determine return on investment and set priorities and commitment of resources appropriately.
- Keen sense of the role of technology in maximizing the effectiveness and efficiency of marketing activities.
- Solid business and legal acumen with a thorough understanding of marketplace trends.
Physical Environment and Working Conditions
- Work frequently requires more than 40 hours per week to perform the essential duties of the position.
- Normal office environment with little exposure to excessive noise, dust, temperature and the like.
- The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements.
Candidates may send their resume and compensation desired to resumes@nutter.com. An Equal Opportunity Employer