Capital Ideas Newsletter
January/February 2015
The Capital Ideas Newsletter is hosted on the LMA website, which makes individual articles available for you to read anytime. You'll be able to navigate to all of the newsletter content from there.
PRESIDENT’S PODIUM
New Year’s Resolution: Adding Value in the Year Ahead
By: Laurie Paul, Senior Business Development Manager, Steptoe & Johnson LLP
GETTING AHEAD
Alumni Initiatives – The Three B’s
By: Kristin Maclay Brunett, Marketing and Business Development Manager, Paley Rothman
BIG IDEAS
The Competitive Advantage of Being Socially Responsible
By: Ashley Stockwell, Communications Coordinator, BuckleySandler LLP
TRENDS
How Diverse Are You?
By: Helena Lawrence, Business Development Manager, Proskauer
MEMBER PROFILE
Jennifer Dolan, CMO of Dickstein Shapiro LLP
By: Michelle McWhinney, Founder of Navigate Recruiting, LLC
HOT LINKS
Resources to Help Build a Strategic Social Media Plan
By: Ellen Katkin, Director of Marketing, Gilbert LLP
BOOK REVIEW
The 4 Disciplines of Execution
By: Whitney Krebs, Senior Business Development Coordinator, Epstein Becker Green
PROGRAM REVIEWS
Lateral Hiring: Integration Strategies That Drive Success
By: Helena Lawrence, Business Development Manager, Proskauer
BCG: Review of “A Ten Point Leadership Inspection for Legal Marketing Professionals”
By: Jenna Schiappacasse, Director of Marketing, Rosenberg Martin Greenberg, LLP
Building Relationships and Credibility with Your Attorneys: What Do Attorneys Expect from Us Anyway?
By: Michelle Sullivan, Senior Business Development Coordinator, Steptoe & Johnson LLP
Basic Legal Marketing Ethics – What You Can and Cannot Say
By: Kara Kane, Senior Business Development Coordinator, Steptoe & Johnson LLP
COMINGS AND GOINGS
To check out the most recent moves, click here.
UPCOMING EVENTS
2/26: Big Ideas from CMOs - Capital Chapter Senior Leaders 2015 Program
To see a list of all of the Chapter's upcoming events, click here.
SPONSOR SPOTLIGHT
Thank you to our January/February Sponsors Kramer Jacobs Search and Watson Adventures who help make the Capital Chapter activity possible.
GET CONNECTED
Do you tweet? If you answered "Yes!" then start following the Capital Chapter on Twitter. You can use the hashtags #LMADC or #LMAMKT when tweeting from monthly Chapter events, too.
You can also "Like" the Capital Chapter on Facebook and engage with other members by joining our LinkedIn group. Be sure to visit our website, too, for additional information on Chapter news, events, job opportunities and many other resources which will be of benefit to you.
COMMUNICATIONS COMMITTEE
CAPITAL CHAPTER WEBSITE
CAPITAL CHAPTER BOARD OF DIRECTORS
LMA INTERNATIONAL WEBSITE
Copyright © 2015 Legal Marketing Association-Capital Chapter, All rights reserved.
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