The Philadelphia and Washington, DC offices of Cozen O’Connor are looking for a Director of Practice Group Marketing to work with the attorneys and government professionals in the Government and Regulatory practice areas to expand existing client matters and drive cross-selling and new business development. The Director will also oversee the development and implementation of marketing plans. This position will report to the Chief Marketing Officer.
Duties and Responsibilities:
- Build relationships with attorneys and government professionals in the Government and Regulatory practices and throughout the firm.
- Drive the development and execution of all marketing and business development-related initiatives for attorneys.
- Work with Government and Regulatory practice group leaders in the development of strategic business development goals.
- Incorporate knowledge of relevant industries and business practices into firm-wide business strategies; anticipate client needs and trends and develop responsive solutions to support practice groups and individual attorneys and government professionals.
- Ensure marketing plans integrate with and support firm-wide strategies of other practice groups.
- Work with individuals members of the Government and Regulatory practices in the creation and implementation of independent business development plans, speaking engagements, writing opportunities, client development seminars, firm-sponsored events and conferences and trade shows.
- Understand and support pitch process, competitive intelligence and research to ensure strong intra-practice group communication and client service.
- Work closely with Marketing infrastructure to support PR, Media, and Communications in developing strategies and written communications, press releases, etc. to promote the practice groups and firm’s successes.
- Identify and pursue new legal work from strategically targeted businesses enhancing the Firm’s visibility.
- Assist the firm in the development of new practice areas through special research and work with appropriate attorneys to structure active and effective practice groups.
- Incorporate the concept of Return on Investment (ROI) in all business development activities and expenditures; evaluate investments as objectively as possible.
- Identify substantive topics and develop events for the seminar events.
- Coordinate client pitch materials, attorney bios, practice descriptions, and other promotional and collateral materials.
- Oversee and work in conjunction with Marketing Personnel on all practice area marketing efforts including: content marketing, website development, branding, media relations, advertising, special events, etc.
Requirements:
- Bachelor’s Degree in Communications, Marketing, press relations or a related field or an equivalent combination of education, training and experience.
- Experience in Public Policy and Governmental Studies is preferred.
- Business development and sales experience in a professional services firm or environment is a plus.
- Demonstrated ability to positively and proactively manage multiple tasks under tight deadlines.
- Demonstrated ability to work in a team setting and with other operational departments.
Interested candidates should reply directly to kristenabel@cozen.com and include resume and salary requirements.